by StratMinds
Make AI Usable, Useful & Delightful
Honolulu, Hawaii
At StratMinds, we stand by the conviction that the winners of the AI race will be determined by great UX.
Swell is a curated gathering of ~100 AI leaders, builders, and investors who believe that how AI is experienced matters as much as what it can do.
It’s an intimate, purpose-driven summit — built for deep conversations, bold ideas, and meaningful connection. Together, we’re shaping a future where AI goes beyond intelligence to become useful, usable, and truly delightful.
This year’s summit will take place at La Pietra – Hawai‘i School for Girls, a historic campus nestled at the base of Diamond Head in Honolulu. With open lanais, shaded outdoor spaces, and the warm Hawaiian breeze, La Pietra provides a peaceful and inspiring backdrop for gathering, reflecting, and creating.
This venue reflects our values: rooted in place, open to possibility, and designed for intentional, human-centered exchange.
Join us in Honolulu,
sunny Hawaii
Who is Speaking?
We've brought together a unique group of speakers, including AI builders, UX and product leaders, and forward-thinking investors.
They’ll share real stories, approaches, and lessons from pushing boundaries at the intersection of AI and UX. The lineup is still growing—stay tuned for updates and get ready to be inspired by leading voices shaping the future.
@Fidelity / Former Head of UX @Google Cloud
@Pickford AI
@Higgsfield AI
@Character AI
@Red Antler
@StratMinds
@Wide Worlds AI, ex-Design Manager @Meta
@OpenAI
@New Generation, Entrepreneur in Residence @South Park Commons
@Lazarev.
@CopySight Ai; ex-Tech Creative Director @Meta, @Snap
@Fidelity / Former Head of UX @Google Cloud
@Pickford AI
@Higgsfield AI
@Character AI
@Red Antler
@StratMinds
@Wide Worlds AI, ex-Design Manager @Meta
@OpenAI
@New Generation, Entrepreneur in Residence @South Park Commons
@Lazarev.
@CopySight Ai; ex-Tech Creative Director @Meta, @Snap
@Microsoft AI; ex-Generative AI @Meta, Responsible AI @Google
@Machine Cinema & Fantastic Day
ex-Head of Design & Research, Nextdoor, Coinbase, Google Cloud
@Cove; ex-Senior Director of Product Design @Uber, @Google
@Illusion of Life
@EVE, 4X Founder and Investor
@Higgsfield
@IDEO
@Webflow
@Microsoft AI; ex-Generative AI @Meta, Responsible AI @Google
@Machine Cinema & Fantastic Day
ex-Head of Design & Research, Nextdoor, Coinbase, Google Cloud
@Cove; ex-Senior Director of Product Design @Uber, @Google
@Illusion of Life
@EVE, 4X Founder and Investor
@Higgsfield
@IDEO
@Webflow
Builders
Builders, founders, and product leaders actively creating new AI products and solutions, with a deep focus on user empathy.
Leaders
UX leaders and experts - designers, researchers, engineers - working on AI projects and shaping exceptional AI experiences.
Investors
Investors and VC firms at the forefront of AI.
Curious about Swell?
Join the Swell community and connect with builders, designers, and investors shaping the future of AI. Say hi → swell.ai@stratminds.vc
AI × UX
Summit by
StratMinds
Sponsors
Meet Spark —
Co-founder and
Chief Woof Officer
at Illusion of Life
The world’s first Magical Dog to take the stage at a tech conference.
Event agenda
This event is the launching pad for a community committed to using AI advancements for the greater good. Together, we aim to do more, do better, and make a positive difference in our world with the help of AI.
Sunset Sailing & Evening Conversations
A gentle start to Swell Summit. Join fellow speakers and VIP ticket holders for a relaxing sail and meaningful introductions as we set the tone for the days ahead. This is an opportunity to connect in a casual setting, meet fellow attendees, and ease into the spirit of Swell.
Pre-Summit Day:
October 7 (Tuesday)
- 6:30 – 8:00 AM:
Morning Wellness I Beach walk or surfing (sign-up required)
- 8:30 – 9:15 AM:
Breakfast & Check-in I Musubis, baked goods, coffee/tea and more!
- 9:15 – 9:40 AM:
Opening Ceremony.
Hawaiian blessing + welcome from StratMinds & La Pietra - 9:40 – 11:00 AM:
Speaker Sessions: Interaction Paradigms – Rethinking How We Interact with AI
The New Interaction Primitives of Gen UI
What Happens When Websites Think and Act for You? Designing the AI User Journey and the Future of Commerce
Talk to the Bot: UX Patterns and learnings in AI Video Interfaces
- 11:00 – 11:10 AM:
Break
- 11:10 – 12:15 PM:
Panel Discussions: Building What’s Next
Voices from the Big AI Builders: What Are You Seeing Out There?
Voices from NVIDIA, OpenAI, and Anthropic.
A Non-Designer’s Take on UXRethinking Product Development: How Are You Building?
A Designer-Founder’s Perspective - 12:15 – 1:10 PM:
Outdoor lunch under Diamond Head + hangout with Spark the magic dog
- 1:10 – 2:00 PM:
Designing with AI: Stories, Lessons & Tensions
5 practices from the AI Front Lines
AI Creative Tensions
- 2:00 – 2:10 PM:
Stretch Break
- 2:10 – 3:30 PM:
Fireside Chats: Conversations That Matter
Seeing Around Corners: Insights From Early-Stage AI
Saying the Uncomfortable Stuff Out Loud
- 3:30 – 4:00 PM:
Coffee/Tea Break.
Surprise Hawaiian snacks + Spark AMA: ask about his first Hawai‘i experience - 4:00 – 5:00 PM:
Special Screening: It’s Time to “Whisper” -
A Real-Time Interactive Film ExperienceIt’s Time to “Whisper”.
Fresh off its debut at the Busan International Film Festival just two weeks ago!Q&A with Bernie, Ben & Richard
- 5:00 – 5:30 PM:
Reflections I Open mic + question wall I Add your sticky notes!
- 6:30 – 9:30 PM:
Swell Evening Experience @ Ritz-Carlton Waikiki
Horizon Terrace + Quiora Restaurant (Diamond Head Tower, Lobby Floor)
Traditional Hawaiian Chant: At sunset, O‘ahu speaks through chant. Gather for My Story of O‘ahu, where stories, language, and hula honor the island’s spirit.
AMA with Spark, the Magic Dog
Dinner + drinks for everyone
“Swell Ideas” sharing station
Mini GenJam activation by Machine Cinema
Ritz-Carlton Waikiki, 383 Kalaimoku St, Honolulu, HI 96815 (Complimentary valet parking available.)
Day 1:
October 8 (Wednesday)
- 6:30 – 8:00 AM:
Morning Wellness I Beach walk or surfing (sign-up required)
- 8:30 – 9:00 AM:
Breakfast I Musubis, baked goods, coffee/tea and more!
- 9:00 – 9:15 AM:
Kickoff 2nd day I Reflections from StratMinds (insights from the past 12 months)
- 9:15 – 10:50 AM:
Speaker Sessions: Building With Purpose in the AI Era
Trust by Design: Why AI Products Need Research Strategy, Not Just Speed
Design Imperatives for the Age of Infinity
IP as Platform: The Age of Infinite Content and Co-Creative Fandoms
Stealing Without Knowing & How to Stop It
- 10:50 – 11:00 AM:
Break
- 11:00 – 12:10 PM:
Panel Discussions: The New Wave of Generative Media
Generative Media World: What’s Happening Out There?
A Generative Media Check-InThe New IP Frontier: Who Owns What in the Age of Generative Media?
Panelists:
- 12:10 – 1:00 PM:
Lunch.
Outdoor lunch under Diamond Head + hangout with Spark the magic dog - 1:00 – 2:00 PM:
Speaker Sessions: Designing Intelligence
Designer Closer to the Metal
From Seeing to Reasoning: Unlocking the Next Generation of Applications with Vision Language Models
- 2:00 – 2:10 PM:
Stretch Break
- 2:10 – 3:30 PM:
Playbooks: Strategy, Place & Brand in AI
Buy, Then Build: The Reverse AI Roadmap
ʻĀina as Interface: Designing Intelligence that Listens
Futuremagic in AI: Branding the Invisible
Outdoor Sessions Preview – Each roundtable host will briefly introduce their discussion topics and key questions.
- 3:30 – 3:40 PM:
Grab a snack and pick your adventure!
- 3:40 – 4:40 PM:
Special Programs + Outdoor Sessions & Conversations: Under the Diamond Head Breeze
The pressure’s on! Time to make the tough choice! Pick the topic that feels most relevant, most needed, or just most you — and dive in with the session leaders. Or, if inspiration strikes, start your own conversation — we’ll have space for new topics and emerging ideas throughout the summit.
Special Programs
GenJam: Creative Storytelling with AI – Machine Cinema | courtyard lounge
Between Two Friends – Spark “Magic Dog” & Pasquale | lawn benches
Outdoor Roundtable Discussion Topics
A: From Vibes to Ventures: Building with Figma Make – Aaron Veale | lawn benches
B: Measuring AI UX: What Does “Good” Really Mean? (TBD)
C, D, E… and more! Additional topics will be collected throughout the summit. Everyone will have a chance to vote and pick the top discussions.
- 4:40 – 5:15 PM:
Sharing Circle: What’s Next?
Lightning Share-Out: Each group shares their top three points.
Closing and What’s Next?
- 6:00 – 9:00 PM:
Optional Closing Hang: Kaimana Beach Sunset Chill
Let’s slow it down and soak in the last Hawaiian sunset 🌊Share your inspired ideas, or just vibe and co-exist with your fellow Swell friends, speakers, and new creative partners.
We’ll be at Kaimana Beach (map link)— a local’s absolute favorite spot, just a 10-minute walk from La Pietra. Away from the busy Waikīkī strip, it’s calm, open, and often blessed with Hawaiian monk seals lounging in the sand.
Bring swimsuits, beach towels, and good energy — or just come as you are and relax..Kaimana Beach – only a 10-minute walk from La Pietra
5 stand-up paddleboards available (SUP crew, let’s go go go!)
Snacks + non-alcoholic drinks provided (no alcohol on the beach)
Hau Tree — located right at the Kaimana Beach Hotel — perfect for cocktails and bites if you’re craving something stronger! It’s Summer’s favorite local spot — grab a few new Swell friends and enjoy their best island drinks and bites as the sun dips…boards available (SUP crew, let’s go go go!)
Day 2:
October 9 (Thursday)
AI for the Next Generation: A Day for Hawai‘i’s Youth & Educators
This special day is dedicated to Hawai‘i’s students (keiki), teachers, and school communities — those who will grow up with AI as a daily presence in their lives, and who deserve more than just access. They deserve understanding, critical thinking, creativity, and a sense of agency.
Through talks, workshops, and hands-on sessions, we’ll explore questions like:How can we think more critically with AI?
How can AI amplify — not replace — human creativity?
What does it mean to lead with curiosity in an AI-driven world?
- 9:00 – 3:00 PM
Program Highlights
Opening talks with local and guest voices
Lightning sessions with select Swell speakers
GenJam Workshop — hands-on play with generative creativity tools
Open to children & studetns + teachers & parents
10-noon GenJam time, and presentation
Roundtable: AI + Education in Hawai‘i — what’s next?
This isn’t about telling the next generation what to do with AI. It’s about making space for them to imagine and shape it for themselves.
Special Event:
October 10 (Friday)
Wellness Exploration
Beyond AI and UX insights, attendees will enjoy a well-rounded experience with networking events and interactive unconference sessions that encourage deeper exploration and collaboration.
In Hawaii’s setting, curated wellness activities—surf lessons, sound baths, Lei making, and yoga—will balance the intensity of learning. These mindful practices ensure you leave with both fresh knowledge and a renewed sense of energy.
- Meditation.
- Sound Bath.
- Hiking.
- Surfing.
- Mindful walking.
- Fireworks.
Join Us
We’re welcoming a curated group of AI practitioners who are actively building in the space, to keep the gathering focused and engaging.
Interested in joining Swell? Please connect with us. We’d love to hear about your work, your goals, and explore ways to collaborate — at this Summit or future Swell events.
Look Back at Swell 2024
From bold ideas to meaningful connections, here’s a look at what Swell 2024 brought to life.
Past Year Speakers
@Portal AI
@Ride Home AI fund
@Google Gemini
@Metalab
@Slang AI
@Lazarev.
@Tripp
Stanford University
Google Research
composer/producer
Grammy Award winner
@Portal AI
@Ride Home AI fund
@Google Gemini
@Metalab
@Slang AI
@Lazarev.
@Tripp
Stanford University
Google Research
composer/producer
Grammy Award winner