Agenda
AI × UX Summit
by StratMinds  

Make AI Usable, Useful & Delightful

October 8-9, 2025
Honolulu, Hawaii
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Immerse yourself in a one-of-a-kind experience, where great AI meets amazing UX!
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Why join Swell?

At StratMinds, we stand by the conviction that the winners of the AI race will be determined by great UX.

Swell is a curated gathering of ~100 AI leaders, builders, and investors who believe that how AI is experienced matters as much as what it can do.

It’s an intimate, purpose-driven summit — built for deep conversations, bold ideas, and meaningful connection. Together, we’re shaping a future where AI goes beyond intelligence to become useful, usable, and truly delightful.

Event Location

This year’s summit will take place at La Pietra – Hawai‘i School for Girls, a historic campus nestled at the base of Diamond Head in Honolulu. With open lanais, shaded outdoor spaces, and the warm Hawaiian breeze, La Pietra provides a peaceful and inspiring backdrop for gathering, reflecting, and creating.

This venue reflects our values: rooted in place, open to possibility, and designed for intentional, human-centered exchange.

Join us in Honolulu,
sunny Hawaii

Who is Speaking?

We've brought together a unique group of speakers, including AI builders, UX and product leaders, and forward-thinking investors.

They’ll share real stories, approaches, and lessons from pushing boundaries at the intersection of AI and UX. The lineup is still growing—stay tuned for updates and get ready to be inspired by leading voices shaping the future.

Who’s part of Swell?

Builders

Builders, founders, and product leaders actively creating new AI products and solutions, with a deep focus on user empathy.

Leaders

UX leaders and experts - designers, researchers, engineers - working on AI projects and shaping exceptional AI experiences.

Investors

Investors and VC firms at the forefront of AI.

Curious about Swell?

Join the Swell community and connect with builders, designers, and investors shaping the future of AI. Say hi → swell.ai@stratminds.vc

Organizers

AI × UX
Summit by
StratMinds

Sponsors

Featured Speaker

Meet Spark —

Co-founder and
Chief Woof Officer
at Illusion of Life

The world’s first Magical Dog to take the stage at a tech conference.

Watch Video

Event agenda

This event is the launching pad for a community committed to using AI advancements for the greater good. Together, we aim to do more, do better, and make a positive difference in our world with the help of AI.

    Pre-Summit Day:
    October 7 (Tuesday)

  • Sunset Sailing & Evening Conversations

    A gentle start to Swell Summit. Join fellow speakers and VIP ticket holders for a relaxing sail and meaningful introductions as we set the tone for the days ahead. This is an opportunity to connect in a casual setting, meet fellow attendees, and ease into the spirit of Swell.

    Day 1:
    October 8 (Wednesday)

  • 6:30 – 8:00 AM:

    Morning Wellness I Beach walk or surfing (sign-up required)

  • 8:30 – 9:15 AM:

    Breakfast & Check-in I Musubis, baked goods, coffee/tea and more!

  • 9:15 – 9:40 AM:

    Opening Ceremony.

    Hawaiian blessing + welcome from StratMinds & La Pietra

  • 9:40 – 11:00 AM:

    Speaker Sessions: Interaction Paradigms – Rethinking How We Interact with AI

    9:40 – 10:10 AM

    The New Interaction Primitives of Gen UI

    10:10 – 10:40 AM

    What Happens When Websites Think and Act for You? Designing the AI User Journey and the Future of Commerce

    10:40 – 11:00 AM

    Talk to the Bot: UX Patterns and learnings in AI Video Interfaces

  • 11:00 – 11:10 AM:

    Break

  • 11:10 – 12:15 PM:

    Panel Discussions: Building What’s Next

    11:10 – 11:40 AM

    Voices from the Big AI Builders: What Are You Seeing Out There?

    Voices from NVIDIA, OpenAI, and Anthropic.
    A Non-Designer’s Take on UX

    moderated by
    Richard Jhang
    11:40 – 12:15 PM

    Rethinking Product Development: How Are You Building?
    A Designer-Founder’s Perspective

    moderated by
    Jonathan Arena
  • 12:15 – 1:10 PM:

    Outdoor lunch under Diamond Head + hangout with Spark the magic dog

  • 1:10 – 2:00 PM:

    Designing with AI: Stories, Lessons & Tensions

    1:10 – 1:30 PM

    5 practices from the AI Front Lines

    1:30 – 2:00 PM

    AI Creative Tensions

  • 2:00 – 2:10 PM:

    Stretch Break

  • 2:10 – 3:30 PM:

    Fireside Chats: Conversations That Matter

    2:10 – 2:50 PM

    Seeing Around Corners: Insights From Early-Stage AI

    2:50 – 3:30 PM

    Saying the Uncomfortable Stuff Out Loud

  • 3:30 – 4:00 PM:

    Coffee/Tea Break.
    Surprise Hawaiian snacks + Spark AMA: ask about his first Hawai‘i experience

  • 4:00 – 5:00 PM:

    Special Screening: It’s Time to “Whisper” - 

    A Real-Time Interactive Film Experience

    4:00 – 4:30 PM

    It’s Time to “Whisper”.
    Fresh off its debut at the Busan International Film Festival just two weeks ago!

    directed by
    Bernie Su
    4:30 – 5:00 PM

    Q&A with Bernie, Ben & Richard

  • 5:00 – 5:30 PM:

    Reflections I Open mic + question wall I Add your sticky notes!

  • 6:30 – 9:30 PM:

    Swell Evening Experience @ Ritz-Carlton Waikiki

    • Horizon Terrace + Quiora Restaurant (Diamond Head Tower, Lobby Floor)

    • Traditional Hawaiian Chant: At sunset, O‘ahu speaks through chant. Gather for My Story of O‘ahu, where stories, language, and hula honor the island’s spirit.

    • AMA with Spark, the Magic Dog

    • Dinner + drinks for everyone

    • “Swell Ideas” sharing station

    • Mini GenJam activation by Machine Cinema

    Ritz-Carlton Waikiki, 383 Kalaimoku St, Honolulu, HI 96815
(Complimentary valet parking available.)

    ⁠⁠Day 2:
    October 9 (Thursday)

  • 6:30 – 8:00 AM:

    Morning Wellness I Beach walk or surfing
(sign-up required)

  • 8:30 – 9:00 AM:

    Breakfast I Musubis, baked goods, coffee/tea and more!

  • 9:00 – 9:15 AM:

    Kickoff 2nd day I Reflections from StratMinds (insights from the past 12 months)

  • 9:15 – 10:50 AM:

    Speaker Sessions: Building With Purpose
in the AI Era

    9:15 – 9:40 AM

    Trust by Design: Why AI Products Need Research Strategy, Not Just Speed

    9:40 – 10:10 AM

    Design Imperatives for the Age of Infinity

    10:10 – 10:40 AM

    IP as Platform: The Age of Infinite Content and Co-Creative Fandoms

    10:40 – 10:50 AM

    Stealing Without Knowing & How to Stop It

  • 10:50 – 11:00 AM:

    Break

  • 11:00 – 12:10 PM:

    Panel Discussions: The New Wave of Generative Media

    11:00 – 11:30 AM

    Generative Media World: What’s Happening Out There?
    A Generative Media Check-In

    moderated by
    Richard Jhang
    11:30 – 12:10 PM

    The New IP Frontier: Who Owns What in the Age of Generative Media?

    Panelists:

    moderated by
    Charles Ferguson
  • 12:10 – 1:00 PM:

    Lunch.
    Outdoor lunch under Diamond Head + hangout with Spark the magic dog

  • 1:00 – 2:00 PM:

    Speaker Sessions: Designing Intelligence

    1:00 – 1:30 PM

    Designer Closer to the Metal

    1:30 – 2:00 PM

    From Seeing to Reasoning: Unlocking the Next Generation of Applications with Vision Language Models

  • 2:00 – 2:10 PM:

    Stretch Break

  • 2:10 – 3:30 PM:

    Playbooks: Strategy, Place & Brand in AI

    2:10 – 2:30 PM

    Buy, Then Build: The Reverse AI Roadmap

    2:30 – 2:40 PM

    ʻĀina as Interface: Designing Intelligence that Listens

    2:40 – 3:20 PM

    Futuremagic in AI: Branding the Invisible

    moderated by
    Summer Kim
    3:20 – 3:30 PM

    Outdoor Sessions Preview – Each roundtable host will briefly introduce their discussion topics and key questions.

  • 3:30 – 3:40 PM:

    Grab a snack and pick your adventure!

  • 3:40 – 4:40 PM:

    Special Programs + Outdoor Sessions & Conversations: Under the Diamond Head Breeze

    The pressure’s on! Time to make the tough choice! Pick the topic that feels most relevant, most needed, or just most you — and dive in with the session leaders. Or, if inspiration strikes, start your own conversation — we’ll have space for new topics and emerging ideas throughout the summit.

    Special Programs

    • GenJam: Creative Storytelling with AI – Machine Cinema | courtyard lounge

    • Between Two Friends – Spark “Magic Dog” & Pasquale | lawn benches

    Outdoor Roundtable Discussion Topics

    • A: From Vibes to Ventures: Building with Figma Make – Aaron Veale | lawn benches

    • B: Measuring AI UX: What Does “Good” Really Mean?  (TBD)

    • C, D, E… and more! Additional topics will be collected throughout the summit. Everyone will have a chance to vote and pick the top discussions.

  • 4:40 – 5:15 PM:

    Sharing Circle: What’s Next?

    4:40 – 5:00 PM

    Lightning Share-Out: Each group shares their top three points.

    5:00 – 5:15 PM

    Closing and What’s Next?

  • 6:00 – 9:00 PM:

    Optional Closing Hang: Kaimana Beach
Sunset Chill

    Let’s slow it down and soak in the last Hawaiian sunset 🌊Share your inspired ideas, or just vibe and co-exist with your fellow Swell friends, speakers, and new creative partners.

    We’ll be at Kaimana Beach (map link)— a local’s absolute favorite spot, just a 10-minute walk from La Pietra. Away from the busy Waikīkī strip, it’s calm, open, and often blessed with Hawaiian monk seals lounging in the sand.

    Bring swimsuits, beach towels, and good energy — or just come as you are and relax..

    • Kaimana Beach – only a 10-minute walk from La Pietra

    • 5 stand-up paddleboards available (SUP crew, let’s go go go!)

    • Snacks + non-alcoholic drinks provided (no alcohol on the beach)

    • Hau Tree — located right at the Kaimana Beach Hotel — perfect for cocktails and bites if you’re craving something stronger! It’s Summer’s favorite local spot — grab a few new Swell friends and enjoy their best island drinks and bites as the sun dips…boards available (SUP crew, let’s go go go!)

    ⁠⁠Special Event:
    October 10 (Friday)

  • AI for the Next Generation: A Day for Hawai‘i’s Youth & Educators

    This special day is dedicated to Hawai‘i’s students (keiki), teachers, and school communities — those who will grow up with AI as a daily presence in their lives, and who deserve more than just access. They deserve understanding, critical thinking, creativity, and a sense of agency.

    Through talks, workshops, and hands-on sessions, we’ll explore questions like:

    • How can we think more critically with AI?

    • How can AI amplify — not replace — human creativity?

    • What does it mean to lead with curiosity in an AI-driven world?

  • 9:00 – 3:00 PM

    Program Highlights

    Opening talks with local and guest voices

    Lightning sessions with select Swell speakers

    GenJam Workshop — hands-on play with generative creativity tools

    • Open to children & studetns + teachers & parents

    • 10-noon GenJam time, and presentation

    Roundtable: AI + Education in Hawai‘i — what’s next?

    This isn’t about telling the next generation what to do with AI. It’s about making space for them to imagine and shape it for themselves.

Wellness Exploration

Beyond AI and UX insights, attendees will enjoy a well-rounded experience with networking events and interactive unconference sessions that encourage deeper exploration and collaboration.

In Hawaii’s setting, curated wellness activities—surf lessons, sound baths, Lei making, and yoga—will balance the intensity of learning. These mindful practices ensure you leave with both fresh knowledge and a renewed sense of energy.

Join Us

We’re welcoming a curated group of AI practitioners who are actively building in the space, to keep the gathering focused and engaging.

AI
UX practitioners

Interested in joining Swell? Please connect with us. We’d love to hear about your work, your goals, and explore ways to collaborate — at this Summit or future Swell events.

Look Back at Swell 2024

From bold ideas to meaningful connections, here’s a look at what Swell 2024 brought to life.

Watch Video

Past Year Speakers